/* ============================================
   R3ADS · Design tokens (Manual de Marca 2026)
   ============================================ */
:root {
  --naranja: #FD7D20;
  --naranja-suave: #E6843C;
  --grafito: #211F1D;
  --gris: #A3A2A1;
  --blanco: #FFFFFF;

  --font-display: 'Archivo', system-ui, sans-serif;
  --font-body: 'Inter', system-ui, sans-serif;

  --max-width: 1120px;
}

* {
  margin: 0;
  padding: 0;
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  font-family: var(--font-body);
  background-color: var(--blanco);
  color: var(--grafito);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img {
  display: block;
  max-width: 100%;
}

.wrap {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 1.5rem;
}

.accent { color: var(--naranja); }

/* ---------- Buttons ---------- */
.btn {
  display: inline-block;
  font-family: var(--font-display);
  font-weight: 700;
  text-decoration: none;
  text-align: center;
  border-radius: 4px;
  padding: 0.9rem 1.75rem;
  border: 2px solid transparent;
  transition: transform 0.15s ease, background-color 0.15s ease, color 0.15s ease;
}
.btn:hover { transform: translateY(-2px); }

.btn-primary {
  background-color: var(--naranja);
  color: var(--blanco);
}
.btn-primary:hover { background-color: var(--naranja-suave); }

.btn-outline {
  background-color: transparent;
  border-color: var(--grafito);
  color: var(--grafito);
}
.btn-outline:hover { background-color: var(--grafito); color: var(--blanco); }

.btn-lg { padding: 1.1rem 2.25rem; font-size: 1rem; }
.btn-sm { padding: 0.6rem 1.25rem; font-size: 0.85rem; }

/* ---------- Header ---------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  background-color: rgba(255, 255, 255, 0.92);
  backdrop-filter: blur(6px);
  border-bottom: 1px solid #eee;
}

.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding-top: 0.9rem;
  padding-bottom: 0.9rem;
}

.brand-logo { height: 44px; width: auto; }

.site-nav {
  display: flex;
  align-items: center;
  gap: 1.75rem;
}

.site-nav a {
  color: var(--grafito);
  text-decoration: none;
  font-weight: 500;
  font-size: 0.95rem;
}

.site-nav a:not(.btn):hover { color: var(--naranja); }

/* ---------- Hero ---------- */
.hero {
  padding: 6rem 0 5rem;
}

.hero-inner {
  max-width: 780px;
}

.eyebrow {
  font-family: var(--font-display);
  text-transform: uppercase;
  letter-spacing: 0.08em;
  font-size: 0.8rem;
  color: var(--gris);
  margin-bottom: 1.25rem;
}

.hero-title {
  font-family: var(--font-display);
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: -0.01em;
  font-size: clamp(2.4rem, 6vw, 4rem);
  line-height: 1.05;
  margin-bottom: 1.5rem;
}

.hero-sub {
  font-size: 1.15rem;
  color: #4a4846;
  max-width: 560px;
  margin-bottom: 2.25rem;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem;
}

/* ---------- Manifiesto ---------- */
.manifiesto {
  background-color: #F7F6F5;
  padding: 5rem 0;
  text-align: center;
}

.manifiesto-lead {
  font-size: 1.15rem;
  color: #4a4846;
  max-width: 620px;
  margin: 0 auto 1rem;
}

.manifiesto-title {
  font-family: var(--font-display);
  font-weight: 900;
  text-transform: uppercase;
  font-size: clamp(1.8rem, 4.5vw, 2.75rem);
  margin-bottom: 1.5rem;
}

.manifiesto-body {
  max-width: 680px;
  margin: 0 auto;
  color: #4a4846;
}

/* ---------- Section heading pattern ---------- */
.section-eyebrow {
  font-family: var(--font-display);
  text-transform: uppercase;
  letter-spacing: 0.08em;
  font-size: 0.8rem;
  color: var(--naranja);
  font-weight: 700;
  margin-bottom: 0.75rem;
}

.section-title {
  font-family: var(--font-display);
  font-weight: 900;
  text-transform: uppercase;
  font-size: clamp(1.8rem, 4vw, 2.5rem);
  margin-bottom: 0.75rem;
}

/* ---------- Servicios ---------- */
.servicios { padding: 6rem 0; }

.servicios-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
  gap: 2rem;
  margin-top: 3rem;
}

.servicio-card {
  border-top: 3px solid var(--naranja);
  padding-top: 1.25rem;
}

.servicio-num {
  font-family: var(--font-display);
  font-weight: 900;
  color: var(--gris);
  font-size: 1.1rem;
}

.servicio-card h3 {
  font-family: var(--font-display);
  font-weight: 700;
  text-transform: uppercase;
  font-size: 1.15rem;
  margin: 0.5rem 0 0.6rem;
}

.servicio-card p {
  color: #4a4846;
  font-size: 0.95rem;
}

/* ---------- Metodología ---------- */
.metodologia {
  background-color: var(--grafito);
  color: var(--blanco);
  padding: 6rem 0;
}

.metodologia .section-title,
.metodologia .section-eyebrow { color: var(--blanco); }
.metodologia .section-eyebrow { color: var(--naranja); }

.metodologia-sub {
  color: var(--gris);
  margin-bottom: 3rem;
  font-size: 1.05rem;
}

.timeline {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 2.5rem;
}

.timeline-step {
  border-left: 2px solid var(--naranja);
  padding-left: 1.5rem;
}

.timeline-mes {
  font-family: var(--font-display);
  text-transform: uppercase;
  letter-spacing: 0.08em;
  font-size: 0.8rem;
  color: var(--naranja);
  font-weight: 700;
}

.timeline-step h3 {
  font-family: var(--font-display);
  font-weight: 700;
  text-transform: uppercase;
  font-size: 1.2rem;
  margin: 0.5rem 0 0.75rem;
}

.timeline-step p {
  color: var(--gris);
  font-size: 0.95rem;
}

/* ---------- Posicionamiento ---------- */
.posicionamiento {
  padding: 6rem 0;
  text-align: center;
}

.posicionamiento blockquote {
  font-family: var(--font-display);
  font-weight: 900;
  text-transform: uppercase;
  font-size: clamp(1.6rem, 4.5vw, 2.5rem);
  max-width: 780px;
  margin: 0 auto 1.5rem;
  color: var(--grafito);
}

.posicionamiento-sub {
  max-width: 620px;
  margin: 0 auto;
  color: #4a4846;
}

/* ---------- Equipo ---------- */
.equipo-hero {
  padding: 5rem 0 3rem;
}

.equipo-hero-inner {
  max-width: 780px;
}

.equipo {
  padding: 2rem 0 6rem;
}

.equipo-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 2rem;
}

.perfil-card {
  display: flex;
  flex-direction: column;
  border: 1px solid #e7e5e3;
  border-top: 3px solid var(--naranja);
  border-radius: 4px;
  padding: 2rem 1.75rem;
  transition: transform 0.15s ease, box-shadow 0.15s ease;
}

.perfil-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 12px 28px rgba(33, 31, 29, 0.08);
}

.perfil-monograma {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 64px;
  height: 64px;
  border-radius: 4px;
  background-color: var(--grafito);
  color: var(--naranja);
  font-family: var(--font-display);
  font-weight: 900;
  font-size: 1.5rem;
  letter-spacing: 0.02em;
  margin-bottom: 1.5rem;
}

.perfil-rol {
  font-family: var(--font-display);
  text-transform: uppercase;
  letter-spacing: 0.08em;
  font-size: 0.75rem;
  font-weight: 700;
  color: var(--naranja);
  margin-bottom: 0.4rem;
}

.perfil-nombre {
  font-family: var(--font-display);
  font-weight: 900;
  text-transform: uppercase;
  font-size: 1.35rem;
  line-height: 1.15;
  margin-bottom: 0.9rem;
}

.perfil-bio {
  color: #4a4846;
  font-size: 0.95rem;
  margin-bottom: 1.5rem;
}

.perfil-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  list-style: none;
  margin-bottom: 2rem;
}

.perfil-tags li {
  font-size: 0.75rem;
  font-weight: 500;
  color: #4a4846;
  background-color: #F7F6F5;
  border-radius: 999px;
  padding: 0.3rem 0.75rem;
}

.perfil-cta {
  margin-top: auto;
  font-size: 0.9rem;
}

.site-nav a.is-active:not(.btn) { color: var(--naranja); }

/* ---------- Digital Footprint ---------- */
.df-hero { padding: 5rem 0 3rem; }
.df-hero-inner { max-width: 780px; }

.df-lead {
  max-width: 680px;
  color: #4a4846;
  font-size: 1.05rem;
  margin-top: 1rem;
}

/* Fases */
.df-que-es {
  background-color: #F7F6F5;
  padding: 5rem 0;
}

.df-fases {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 2.5rem;
  margin-top: 3rem;
}

.df-fase {
  border-left: 2px solid var(--naranja);
  padding-left: 1.5rem;
}

.df-fase-num {
  font-family: var(--font-display);
  text-transform: uppercase;
  letter-spacing: 0.08em;
  font-size: 0.8rem;
  color: var(--naranja);
  font-weight: 700;
}

.df-fase h3 {
  font-family: var(--font-display);
  font-weight: 700;
  text-transform: uppercase;
  font-size: 1.2rem;
  margin: 0.5rem 0 0.75rem;
}

.df-fase p { color: #4a4846; font-size: 0.95rem; }

/* Alcance fijo — lo que va en los 3 niveles */
.df-paquete { padding: 6rem 0; }

.df-alcance {
  list-style: none;
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 2rem;
  margin-top: 3rem;
}

.df-alcance li {
  border-top: 3px solid var(--naranja);
  padding-top: 1.25rem;
}

.df-alcance h3 {
  font-family: var(--font-display);
  font-weight: 700;
  text-transform: uppercase;
  font-size: 1.05rem;
  line-height: 1.2;
  margin-bottom: 0.6rem;
}

.df-alcance p {
  color: #4a4846;
  font-size: 0.95rem;
}

/* Niveles — lo unico que cambia */
.df-niveles-seccion {
  background-color: #F7F6F5;
  padding: 6rem 0;
}

.df-niveles {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 2rem;
  margin-top: 3rem;
}

.df-nivel {
  background-color: var(--blanco);
  border: 1px solid #e7e5e3;
  border-top: 3px solid var(--naranja);
  border-radius: 4px;
  padding: 2rem 1.75rem;
}

.df-nivel-top {
  background-color: var(--grafito);
  border-color: var(--grafito);
  border-top-color: var(--naranja);
}

.df-nivel h3 {
  font-family: var(--font-display);
  font-weight: 900;
  text-transform: uppercase;
  font-size: 1.5rem;
  margin-bottom: 1rem;
}

.df-nivel-top h3 { color: var(--blanco); }

.df-nivel-entrega {
  display: grid;
  gap: 0.4rem;
  padding-bottom: 1rem;
  margin-bottom: 1rem;
  border-bottom: 1px solid #e7e5e3;
}

.df-nivel-video,
.df-nivel-foto {
  font-family: var(--font-display);
  font-size: 1rem;
  color: var(--grafito);
}

.df-nivel-video strong,
.df-nivel-foto strong {
  font-weight: 900;
  font-size: 1.6rem;
  color: var(--naranja);
}

.df-nivel-video span,
.df-nivel-foto span { color: var(--naranja); font-weight: 700; }

.df-nivel-top .df-nivel-entrega { border-bottom-color: #3a3835; }

.df-nivel-top .df-nivel-video,
.df-nivel-top .df-nivel-foto { color: var(--blanco); }

.df-nivel-desc { color: #4a4846; font-size: 0.95rem; }
.df-nivel-top .df-nivel-desc { color: var(--gris); }

/* Notas al pie de una seccion */
.df-notas {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 1.5rem;
  margin-top: 2rem;
}

.df-notas p {
  font-size: 0.9rem;
  color: #4a4846;
  border-left: 2px solid var(--naranja);
  padding-left: 1rem;
}

/* Cómo elegir */
.df-elegir { padding: 6rem 0; }

.df-elegir-body {
  max-width: 680px;
  color: #4a4846;
  margin-top: 1.5rem;
}

/* ---------- Formulario de intake ---------- */
.form-hero { padding: 5rem 0 3rem; }
.form-hero-inner { max-width: 780px; }

.form-nota-guardado {
  margin-top: 1.5rem;
  font-size: 0.85rem;
  color: #4a4846;
  border-left: 2px solid var(--naranja);
  padding-left: 1rem;
}

.form-seccion { padding: 1rem 0 6rem; }
.form-wrap { max-width: 720px; scroll-margin-top: 90px; }

/* Progreso */
.form-progreso { margin-bottom: 2.5rem; }

.form-progreso-barra {
  height: 4px;
  background-color: #ecebea;
  border-radius: 999px;
  overflow: hidden;
}

.form-progreso-barra span {
  display: block;
  height: 100%;
  width: 0;
  background-color: var(--naranja);
  transition: width 0.25s ease;
}

.form-progreso-texto {
  font-family: var(--font-display);
  text-transform: uppercase;
  letter-spacing: 0.08em;
  font-size: 0.75rem;
  font-weight: 700;
  color: var(--gris);
  margin-top: 0.6rem;
}

/* Pasos */
.form-step { border: 0; }

.form-step-legend { display: block; margin-bottom: 0.5rem; }

.form-step-num {
  display: block;
  font-family: var(--font-display);
  text-transform: uppercase;
  letter-spacing: 0.08em;
  font-size: 0.75rem;
  font-weight: 700;
  color: var(--naranja);
  margin-bottom: 0.3rem;
}

.form-step-titulo {
  display: block;
  font-family: var(--font-display);
  font-weight: 900;
  text-transform: uppercase;
  font-size: clamp(1.5rem, 3.5vw, 2rem);
  line-height: 1.1;
}

.form-step-intro {
  color: #4a4846;
  font-size: 0.95rem;
  margin-bottom: 2.5rem;
}

/* Campos */
.form-campo { margin-bottom: 2rem; }

.form-campo > label,
.form-grupo-label {
  display: block;
  font-weight: 600;
  font-size: 0.95rem;
  margin-bottom: 0.6rem;
}

.form-campo .req { color: var(--naranja); }
.form-campo .opt { color: var(--gris); font-weight: 400; }

.form-campo input[type="text"],
.form-campo input[type="tel"],
.form-campo textarea {
  width: 100%;
  font-family: var(--font-body);
  font-size: 1rem;
  color: var(--grafito);
  background-color: var(--blanco);
  border: 1px solid #d8d6d4;
  border-radius: 4px;
  padding: 0.85rem 1rem;
  transition: border-color 0.15s ease, box-shadow 0.15s ease;
}

.form-campo textarea { resize: vertical; line-height: 1.55; }

.form-campo input:focus,
.form-campo textarea:focus {
  outline: none;
  border-color: var(--naranja);
  box-shadow: 0 0 0 3px rgba(253, 125, 32, 0.15);
}

.form-campo input.campo-invalido,
.form-campo textarea.campo-invalido { border-color: #d64545; }

.form-otra { margin-top: 0.75rem; }

/* Opciones (radio / checkbox) */
.form-opciones {
  display: grid;
  gap: 0.6rem;
}

.form-opcion {
  display: flex;
  align-items: flex-start;
  gap: 0.75rem;
  border: 1px solid #e7e5e3;
  border-radius: 4px;
  padding: 0.9rem 1rem;
  cursor: pointer;
  font-weight: 400;
  margin-bottom: 0;
  transition: border-color 0.15s ease, background-color 0.15s ease;
}

.form-opcion:hover { border-color: var(--naranja); }

.form-opcion input {
  margin-top: 0.25rem;
  accent-color: var(--naranja);
  flex-shrink: 0;
}

.form-opcion span {
  font-size: 0.95rem;
  color: #4a4846;
  line-height: 1.45;
}

.form-opcion span strong {
  display: block;
  font-family: var(--font-display);
  font-weight: 700;
  color: var(--grafito);
  font-size: 0.95rem;
}

.form-opcion:has(input:checked) {
  border-color: var(--naranja);
  background-color: #FFF6EF;
}

.form-opciones-check { grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); }

/* Navegación del formulario */
.form-nav {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem;
  border-top: 1px solid #e7e5e3;
  padding-top: 2rem;
  margin-top: 1rem;
}

.form-nav .btn { cursor: pointer; font-size: 0.95rem; }
.form-nav [hidden] { display: none; }

.form-error {
  margin-top: 1rem;
  color: #d64545;
  font-size: 0.9rem;
  font-weight: 500;
}

/* Resultado */
.form-resultado { scroll-margin-top: 90px; }

.form-resultado-sub {
  color: #4a4846;
  max-width: 560px;
  margin-bottom: 2rem;
}

.form-envio {
  border-left: 3px solid var(--gris);
  padding: 0.75rem 1rem;
  margin-bottom: 1.75rem;
  font-size: 0.92rem;
  background-color: #F7F6F5;
  border-radius: 0 4px 4px 0;
}

.form-envio-cargando { border-left-color: var(--gris); color: #4a4846; }
.form-envio-ok { border-left-color: #2f9e5f; background-color: #F1F9F4; color: #1f6b40; }
.form-envio-aviso { border-left-color: var(--naranja); background-color: #FFF6EF; color: #8a4a12; }
.form-envio-error { border-left-color: #d64545; background-color: #FDF3F3; color: #9b2c2c; }

.form-resultado-acciones {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  margin-bottom: 3rem;
}

.form-resultado-acciones .btn { cursor: pointer; font-size: 0.9rem; }

/* Documento de intake (vista previa) */
.intake-doc {
  border: 1px solid #e7e5e3;
  border-radius: 4px;
  padding: 2.5rem 2rem;
  background-color: var(--blanco);
}

.intake-header {
  border-bottom: 3px solid var(--naranja);
  padding-bottom: 1.5rem;
  margin-bottom: 2.5rem;
}

.intake-marca {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: 1.35rem;
  letter-spacing: -0.02em;
}
.intake-marca span { color: var(--naranja); }

.intake-tipo {
  font-family: var(--font-display);
  text-transform: uppercase;
  letter-spacing: 0.12em;
  font-size: 0.72rem;
  color: var(--naranja);
  font-weight: 700;
  margin-top: 1.25rem;
}

.intake-empresa {
  font-family: var(--font-display);
  font-weight: 900;
  text-transform: uppercase;
  font-size: clamp(1.5rem, 4vw, 2rem);
  line-height: 1.1;
  margin: 0.25rem 0;
}

.intake-fecha { color: var(--gris); font-size: 0.85rem; }

.intake-seccion { margin-bottom: 2.5rem; }

.intake-seccion h2 {
  font-family: var(--font-display);
  font-weight: 900;
  text-transform: uppercase;
  font-size: 1.05rem;
  border-bottom: 1px solid #e7e5e3;
  padding-bottom: 0.5rem;
  margin-bottom: 1.25rem;
}

.intake-seccion h2 span { color: var(--naranja); margin-right: 0.4rem; }

.intake-campo { margin-bottom: 1.25rem; }

.intake-label {
  font-family: var(--font-display);
  font-size: 0.75rem;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  font-weight: 700;
  color: var(--gris);
  margin-bottom: 0.25rem;
}

.intake-valor { color: #4a4846; }

.intake-lista {
  margin: 0.25rem 0 0 1.1rem;
  color: #4a4846;
}

.intake-pie {
  border-top: 1px solid #e7e5e3;
  padding-top: 1.25rem;
  margin-top: 3rem;
  font-size: 0.8rem;
  color: var(--gris);
}

/* ---------- Panel de intakes (admin) ---------- */
.admin { padding: 4rem 0 6rem; }

.admin-usuario {
  font-size: 0.85rem;
  color: var(--gris);
}

.admin-verificando {
  color: var(--gris);
  font-size: 0.95rem;
}

/* ---------- Sesión Cero (sesion.html) ---------- */
.ses-intro { color: #4a4846; max-width: 64ch; margin-bottom: 1.5rem; }

.ses-eyebrow {
  font-family: var(--font-display);
  font-size: 0.68rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--naranja);
  font-weight: 700;
  margin-bottom: 0.5rem;
}

.callout-r3 {
  border-left: 3px solid var(--naranja);
  background: #F7F6F5;
  padding: 1.1rem 1.4rem;
  margin-bottom: 1.25rem;
  font-size: 0.92rem;
  color: #4a4846;
}
.callout-r3--regla { background: var(--grafito); color: var(--gris); }
.callout-r3--regla strong { color: var(--blanco); }

.ses-cabecera {
  display: flex;
  flex-wrap: wrap;
  gap: 1.5rem;
  align-items: flex-end;
  justify-content: space-between;
  margin-bottom: 2rem;
}
.ses-cabecera .section-title { margin-bottom: 0.35rem; }
.ses-meta { color: var(--gris); font-size: 0.9rem; }
.ses-fecha-label {
  display: block;
  font-size: 0.72rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--gris);
  font-weight: 600;
  margin-bottom: 0.35rem;
}
.ses-fecha { width: auto; }

/* Tabs */
.ses-tabs {
  display: flex;
  flex-wrap: wrap;
  gap: 0.35rem;
  border-bottom: 1px solid #e7e5e3;
  margin-bottom: 2rem;
}
.ses-tab {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 0.85rem;
  text-transform: uppercase;
  letter-spacing: 0.04em;
  color: var(--gris);
  background: none;
  border: 0;
  border-bottom: 3px solid transparent;
  padding: 0.7rem 1rem;
  cursor: pointer;
  margin-bottom: -1px;
}
.ses-tab:hover { color: var(--grafito); }
.ses-tab.is-activo { color: var(--grafito); border-bottom-color: var(--naranja); }
.ses-tab-num {
  display: inline-block;
  background: var(--naranja);
  color: var(--blanco);
  border-radius: 999px;
  font-size: 0.7rem;
  padding: 0.05rem 0.45rem;
  margin-left: 0.25rem;
}

.ses-panel-top {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem;
  align-items: flex-start;
  justify-content: space-between;
}
.ses-panel-top .btn { cursor: pointer; flex: none; }
.ses-vacio { color: var(--gris); font-style: italic; padding: 1rem 0; }

/* Módulos */
.ses-modulo { border: 1px solid #e7e5e3; margin-bottom: 1.25rem; }
.ses-mhead {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem 1rem;
  align-items: baseline;
  padding: 0.9rem 1.35rem;
  background: #F7F6F5;
  border-bottom: 1px solid #e7e5e3;
}
.ses-code {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 0.78rem;
  color: var(--naranja);
  flex: none;
}
.ses-mhead h3 {
  flex: 1 1 240px;
  font-family: var(--font-display);
  font-size: 1.05rem;
  font-weight: 700;
}
.ses-dur { font-size: 0.7rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--gris); }
.ses-mbody { padding: 1.25rem 1.35rem; }
.ses-mnota {
  font-size: 0.88rem;
  color: #4a4846;
  border-left: 2px solid var(--naranja);
  padding-left: 0.9rem;
  margin-bottom: 1.25rem;
}
.ses-preguntas { list-style: none; counter-reset: q; }
.ses-preguntas li {
  counter-increment: q;
  padding: 1rem 0 1rem 2rem;
  position: relative;
  border-bottom: 1px dashed #e7e5e3;
}
.ses-preguntas li:last-child { border-bottom: 0; }
.ses-preguntas li::before {
  content: counter(q, decimal-leading-zero);
  position: absolute;
  left: 0;
  top: 1.15rem;
  font-family: var(--font-display);
  font-size: 0.68rem;
  color: var(--naranja);
  font-weight: 700;
}
.ses-q { font-size: 0.95rem; font-weight: 500; margin-bottom: 0.2rem; }
.ses-why { font-size: 0.85rem; color: var(--gris); margin-bottom: 0.5rem; }
.ses-nota,
.ses-ficha textarea,
.ses-ficha input[type="text"],
.ses-foda-item textarea {
  width: 100%;
  font-family: var(--font-body);
  font-size: 0.93rem;
  color: var(--grafito);
  background: var(--blanco);
  border: 1px solid #d8d6d4;
  border-radius: 4px;
  padding: 0.55rem 0.75rem;
  resize: vertical;
}
.ses-nota:focus,
.ses-ficha textarea:focus,
.ses-ficha input:focus,
.ses-foda-item textarea:focus {
  outline: none;
  border-color: var(--naranja);
  box-shadow: 0 0 0 3px rgba(253, 125, 32, 0.15);
}
.ses-a-hallazgo {
  font-family: var(--font-body);
  font-size: 0.78rem;
  font-weight: 600;
  color: var(--naranja);
  background: none;
  border: 0;
  padding: 0.4rem 0 0;
  cursor: pointer;
}
.ses-a-hallazgo:hover { text-decoration: underline; }
.ses-salida {
  font-size: 0.88rem;
  color: #4a4846;
  border-top: 1px dashed #e7e5e3;
  margin-top: 1rem;
  padding-top: 0.9rem;
}

/* Controles de calidad */
.ses-gates { margin: 1.5rem 0 2rem; }
.ses-gates-lista { list-style: none; border: 1px solid #e7e5e3; border-left: 3px solid var(--naranja); }
.ses-gates-lista li {
  display: flex;
  flex-wrap: wrap;
  gap: 0.4rem 0.9rem;
  align-items: baseline;
  padding: 0.7rem 1.1rem;
  border-bottom: 1px solid #f0eeec;
  font-size: 0.88rem;
}
.ses-gates-lista li:last-child { border-bottom: 0; }
.ses-gate-id { font-family: var(--font-display); font-weight: 700; font-size: 0.75rem; color: var(--gris); flex: none; }
.ses-gate-texto { flex: 1 1 280px; color: #4a4846; }
.ses-gate-manual { display: flex; gap: 0.5rem; align-items: flex-start; cursor: pointer; }
.ses-gate-manual input { margin-top: 0.3rem; accent-color: var(--naranja); }
.ses-gate-detalle { font-size: 0.78rem; color: var(--gris); }
.ses-gates-lista li.is-ok .ses-gate-id { color: #2f9e5f; }
.ses-gates-lista li.is-ok .ses-gate-detalle { color: #2f9e5f; }
.ses-gates-lista li.is-falta { background: #FDF7F2; }
.ses-gates-lista li.is-falta .ses-gate-id,
.ses-gates-lista li.is-falta .ses-gate-detalle { color: #b8560f; }

/* Ficha de hallazgo */
.ses-ficha { border: 1px solid #e7e5e3; border-left: 3px solid var(--grafito); margin-bottom: 1.1rem; }
.ses-ficha--creencia { border-left-color: var(--naranja); }
.ses-ficha--ciego { border-left: 3px dashed var(--gris); }
.ses-fhead {
  display: flex;
  flex-wrap: wrap;
  gap: 0.6rem;
  align-items: center;
  padding: 0.8rem 1.1rem;
  background: #F7F6F5;
  border-bottom: 1px solid #e7e5e3;
}
.ses-titulo { flex: 1 1 260px; font-weight: 600 !important; }
.ses-clase {
  font-family: var(--font-body);
  font-size: 0.82rem;
  border: 1px solid #d8d6d4;
  border-radius: 4px;
  padding: 0.45rem 0.6rem;
  background: var(--blanco);
  color: var(--grafito);
}
.ses-borrar {
  font-size: 0.85rem;
  color: var(--gris);
  background: none;
  border: 0;
  padding: 0.35rem 0.5rem;
  cursor: pointer;
  flex: none;
}
.ses-borrar:hover { color: #d64545; }
.ses-fbody {
  padding: 1.1rem;
  display: grid;
  gap: 0.9rem;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
}
.ses-campo label {
  display: block;
  font-family: var(--font-display);
  font-size: 0.65rem;
  letter-spacing: 0.13em;
  text-transform: uppercase;
  color: var(--gris);
  font-weight: 700;
  margin-bottom: 0.3rem;
}
.ses-campo--falta label { color: #b8560f; }
.ses-campo--falta textarea { border-color: #e8b48a; background: #FFFCF9; }
.ses-check {
  grid-column: 1 / -1;
  display: flex;
  gap: 0.5rem;
  align-items: center;
  font-size: 0.88rem;
  color: #4a4846;
  cursor: pointer;
}
.ses-check input { accent-color: var(--naranja); }

/* FODA */
.ses-reglas { display: grid; gap: 1px; background: #e7e5e3; border: 1px solid #e7e5e3; margin-bottom: 2rem; }
.ses-regla {
  background: var(--blanco);
  padding: 0.65rem 1.1rem;
  display: grid;
  gap: 0.2rem 1.25rem;
  grid-template-columns: minmax(0, 260px) minmax(0, 1fr);
  font-size: 0.85rem;
}
@media (max-width: 620px) { .ses-regla { grid-template-columns: 1fr; } }
.ses-regla-k { font-family: var(--font-display); font-weight: 700; font-size: 0.75rem; }
.ses-regla-v { color: var(--gris); }

.ses-foda-cat { border: 1px solid #e7e5e3; margin-bottom: 1.25rem; }
.ses-foda-head {
  display: flex;
  flex-wrap: wrap;
  gap: 0.6rem 1rem;
  align-items: center;
  padding: 0.85rem 1.2rem;
  background: #F7F6F5;
  border-bottom: 1px solid #e7e5e3;
}
.ses-foda-head h3 {
  flex: 1 1 200px;
  font-family: var(--font-display);
  font-size: 1.05rem;
  font-weight: 700;
  text-transform: uppercase;
}
.ses-foda-head .btn { cursor: pointer; flex: none; }
.ses-foda-item {
  display: grid;
  grid-template-columns: auto 1fr auto;
  gap: 0.5rem 0.9rem;
  align-items: start;
  padding: 1rem 1.2rem;
  border-bottom: 1px dashed #e7e5e3;
}
.ses-foda-item:last-child { border-bottom: 0; }
.ses-foda-cod { font-family: var(--font-display); font-weight: 700; font-size: 0.8rem; color: var(--naranja); padding-top: 0.5rem; }
.ses-foda-traza { grid-column: 2; }
.ses-foda-traza label {
  display: block;
  font-size: 0.68rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--gris);
  font-weight: 600;
  margin: 0.6rem 0 0.35rem;
}
.ses-traza-chips { display: flex; flex-wrap: wrap; gap: 0.35rem; }
.ses-chip {
  font-size: 0.75rem;
  font-weight: 600;
  color: #4a4846;
  background: #F7F6F5;
  border: 1px solid transparent;
  border-radius: 999px;
  padding: 0.22rem 0.6rem;
  cursor: pointer;
}
.ses-chip input { display: none; }
.ses-chip.is-activo { background: var(--grafito); color: var(--blanco); }
.ses-sin-codigos { font-size: 0.8rem; color: var(--gris); font-style: italic; }
.ses-aviso-traza { font-size: 0.78rem; color: #b8560f; margin-top: 0.5rem; }

/* Reporte */
.ses-reporte { border: 1px solid #e7e5e3; border-radius: 4px; overflow: hidden; }
.ses-reporte-frame { width: 100%; height: 78vh; border: 0; display: block; background: var(--blanco); }

/* ---------- Pantalla de acceso (login.html) ---------- */
.login-body { background-color: #F7F6F5; }

.login-pantalla {
  display: flex;
  align-items: center;
  justify-content: center;
  min-height: 100vh;
  padding: 2rem 1.5rem;
}

.login-card {
  width: 100%;
  max-width: 420px;
  background-color: var(--blanco);
  border: 1px solid #e7e5e3;
  border-top: 3px solid var(--naranja);
  border-radius: 4px;
  padding: 2.5rem 2rem;
  text-align: center;
  box-shadow: 0 16px 40px rgba(33, 31, 29, 0.06);
}

.login-brand { display: inline-block; margin-bottom: 2rem; }
.login-logo { height: 44px; width: auto; }

.login-titulo {
  font-family: var(--font-display);
  font-weight: 900;
  text-transform: uppercase;
  font-size: 1.75rem;
  line-height: 1.1;
  margin-bottom: 0.75rem;
}

.login-sub {
  color: #4a4846;
  font-size: 0.95rem;
  margin-bottom: 2rem;
}

.login-btn { width: 100%; cursor: pointer; }
.login-btn:disabled { opacity: 0.6; cursor: default; transform: none; }

.login-error { margin-top: 1.5rem; text-align: left; }

.login-estado {
  color: var(--gris);
  font-size: 0.9rem;
  padding: 1rem 0;
}

.login-volver {
  display: inline-block;
  margin-top: 2rem;
  font-size: 0.85rem;
  color: var(--gris);
  text-decoration: none;
}
.login-volver:hover { color: var(--naranja); }

/* Filtros */
.admin-filtros {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 1rem;
  margin: 2rem 0 1.5rem;
}

.admin-chips {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
}

.admin-chip {
  font-family: var(--font-body);
  font-size: 0.85rem;
  font-weight: 500;
  color: #4a4846;
  background-color: #F7F6F5;
  border: 1px solid transparent;
  border-radius: 999px;
  padding: 0.4rem 0.9rem;
  cursor: pointer;
  transition: background-color 0.15s ease, color 0.15s ease;
}

.admin-chip:hover { border-color: var(--naranja); }

.admin-chip.is-activo {
  background-color: var(--grafito);
  color: var(--blanco);
}

.admin-buscador {
  flex: 1 1 240px;
  font-family: var(--font-body);
  font-size: 0.9rem;
  color: var(--grafito);
  border: 1px solid #d8d6d4;
  border-radius: 4px;
  padding: 0.6rem 0.9rem;
}

.admin-buscador:focus {
  outline: none;
  border-color: var(--naranja);
  box-shadow: 0 0 0 3px rgba(253, 125, 32, 0.15);
}

.admin-estado {
  font-family: var(--font-display);
  text-transform: uppercase;
  letter-spacing: 0.06em;
  font-size: 0.75rem;
  font-weight: 700;
  color: var(--gris);
  margin-bottom: 1rem;
}

/* Lista */
.admin-lista {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(300px, 1fr));
  gap: 1rem;
}

.admin-item {
  display: flex;
  flex-direction: column;
  gap: 0.35rem;
  text-align: left;
  font-family: var(--font-body);
  background-color: var(--blanco);
  border: 1px solid #e7e5e3;
  border-left: 3px solid var(--naranja);
  border-radius: 4px;
  padding: 1.25rem 1.25rem;
  cursor: pointer;
  transition: transform 0.15s ease, box-shadow 0.15s ease;
}

.admin-item:hover {
  transform: translateY(-2px);
  box-shadow: 0 10px 24px rgba(33, 31, 29, 0.08);
}

.admin-item-top {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 0.75rem;
}

.admin-item-empresa {
  font-family: var(--font-display);
  font-weight: 700;
  text-transform: uppercase;
  font-size: 1rem;
  line-height: 1.2;
  color: var(--grafito);
}

.admin-item-meta { font-size: 0.9rem; color: #4a4846; }
.admin-item-fecha { font-size: 0.8rem; color: var(--gris); }

.admin-estado-chip {
  flex-shrink: 0;
  font-size: 0.7rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.04em;
  border-radius: 999px;
  padding: 0.2rem 0.6rem;
}

.estado-nuevo      { background-color: #FFF6EF; color: #8a4a12; }
.estado-contactado { background-color: #EEF4FD; color: #1f4e8a; }
.estado-cerrado    { background-color: #F1F9F4; color: #1f6b40; }
.estado-descartado { background-color: #F2F1F0; color: #6b6866; }

/* Detalle */
.admin-volver {
  font-family: var(--font-body);
  font-size: 0.9rem;
  font-weight: 500;
  color: var(--grafito);
  background: none;
  border: 0;
  padding: 0;
  cursor: pointer;
  margin-bottom: 1.75rem;
}
.admin-volver:hover { color: var(--naranja); }

.admin-acciones {
  display: flex;
  flex-wrap: wrap;
  gap: 0.6rem;
  margin-bottom: 1.75rem;
}

.admin-acciones .btn { cursor: pointer; }

.admin-borrar { border-color: #d64545; color: #d64545; }
.admin-borrar:hover { background-color: #d64545; color: var(--blanco); }

.admin-seguimiento {
  background-color: #F7F6F5;
  border-radius: 4px;
  padding: 1.5rem;
  margin-bottom: 2rem;
}

.admin-seguimiento label {
  display: block;
  font-weight: 600;
  font-size: 0.85rem;
  margin-bottom: 0.5rem;
}

.admin-seguimiento label:not(:first-child) { margin-top: 1.25rem; }

.admin-select,
.admin-seguimiento textarea {
  width: 100%;
  max-width: 420px;
  font-family: var(--font-body);
  font-size: 0.95rem;
  color: var(--grafito);
  background-color: var(--blanco);
  border: 1px solid #d8d6d4;
  border-radius: 4px;
  padding: 0.6rem 0.8rem;
}

.admin-seguimiento textarea { max-width: 100%; resize: vertical; }

.admin-select:focus,
.admin-seguimiento textarea:focus {
  outline: none;
  border-color: var(--naranja);
  box-shadow: 0 0 0 3px rgba(253, 125, 32, 0.15);
}

.admin-guardar {
  display: flex;
  align-items: center;
  gap: 1rem;
  margin-top: 1.25rem;
}

.admin-guardar .btn { cursor: pointer; }

.admin-guardado {
  font-size: 0.85rem;
  font-weight: 600;
  color: #1f6b40;
}

/* ---------- Productos ---------- */
.productos-hero { padding: 5rem 0 3rem; }
.productos-hero-inner { max-width: 780px; }

.productos { padding: 2rem 0 6rem; }

.producto-feature {
  display: flex;
  flex-wrap: wrap;
  gap: 3rem;
  align-items: center;
  border: 1px solid #e7e5e3;
  border-top: 3px solid var(--naranja);
  border-radius: 4px;
  padding: 3rem;
}

.producto-feature-main { flex: 1 1 380px; min-width: 0; }
.producto-feature-side { flex: 0 0 240px; }

.producto-categoria {
  font-family: var(--font-display);
  text-transform: uppercase;
  letter-spacing: 0.08em;
  font-size: 0.75rem;
  font-weight: 700;
  color: var(--naranja);
  margin-bottom: 0.5rem;
}

.producto-nombre {
  font-family: var(--font-display);
  font-weight: 900;
  text-transform: uppercase;
  font-size: clamp(1.6rem, 3vw, 2.1rem);
  margin-bottom: 1rem;
}

.producto-bio {
  color: #4a4846;
  font-size: 1rem;
  max-width: 60ch;
  margin-bottom: 1.5rem;
}

.producto-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  list-style: none;
  margin-bottom: 2rem;
}
.producto-tags li {
  font-size: 0.75rem;
  font-weight: 500;
  color: #4a4846;
  background-color: #F7F6F5;
  border-radius: 999px;
  padding: 0.3rem 0.75rem;
}

.producto-ctas { display: flex; flex-wrap: wrap; gap: 1rem; }

/* Monograma en los colores propios de Ancla (Jet Black + Golden Bronze) a
   propósito: es una marca distinta bajo el paraguas de R3ads, no el naranja
   de la agencia. */
.producto-monograma {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 100%;
  aspect-ratio: 1;
  max-width: 220px;
  margin: 0 auto;
  border-radius: 8px;
  background-color: #242F40;
}
.producto-monograma svg { width: 42%; height: auto; }

.producto-status {
  display: flex;
  align-items: center;
  gap: 0.5rem;
  justify-content: center;
  margin-top: 1rem;
  font-size: 0.8rem;
  color: var(--gris);
}
.producto-status-dot {
  width: 7px; height: 7px; border-radius: 50%; flex-shrink: 0;
  background-color: #CCA43B;
}

/* ---------- CTA final ---------- */
.cta-final {
  background-color: var(--naranja);
  padding: 6rem 0;
  text-align: center;
}

.cta-isotipo {
  height: 40px;
  width: auto;
  margin: 0 auto 1.5rem;
}

.cta-final h2 {
  font-family: var(--font-display);
  font-weight: 900;
  text-transform: uppercase;
  font-size: clamp(1.8rem, 4.5vw, 2.75rem);
  color: var(--blanco);
  margin-bottom: 0.75rem;
}

.cta-final p {
  color: var(--blanco);
  opacity: 0.9;
  margin-bottom: 2rem;
  font-size: 1.05rem;
}

.cta-final .btn-primary {
  background-color: var(--grafito);
}
.cta-final .btn-primary:hover { background-color: #000; }

.cta-final .cta-alt {
  margin: 1.75rem auto 0;
  max-width: 480px;
  font-size: 0.9rem;
  color: var(--blanco);
  opacity: 0.95;
}

.cta-alt a {
  color: var(--blanco);
  font-weight: 600;
  text-decoration: underline;
}

/* ---------- Footer ---------- */
.site-footer {
  background-color: var(--grafito);
  color: var(--gris);
  padding: 2.5rem 0;
}

.footer-inner {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: center;
  gap: 1.5rem;
  text-align: center;
  font-size: 0.85rem;
}

.footer-isotipo { height: 22px; width: auto; }

.site-footer a {
  color: var(--naranja);
  text-decoration: none;
}
.site-footer a:hover { text-decoration: underline; }

/* ---------- Responsive ---------- */
/* Zona intermedia: el nav ya no cabe en una linea con "Llenar formulario" */
@media (max-width: 1000px) {
  .site-nav { gap: 1.15rem; }
  .site-nav a:not(.btn) { font-size: 0.88rem; }
  .site-nav a[href="#servicios"],
  .site-nav a[href="#metodologia"] { display: none; }
}

@media (max-width: 640px) {
  .site-nav { gap: 1rem; }
  .site-nav a:not(.btn) { display: none; }
  .hero { padding: 4rem 0 3rem; }
  .servicios, .metodologia, .posicionamiento, .cta-final { padding: 4rem 0; }
  .equipo-hero { padding: 3rem 0 2rem; }
  .equipo { padding: 1rem 0 4rem; }
  .df-hero { padding: 3rem 0 2rem; }
  .df-que-es, .df-paquete, .df-niveles-seccion, .df-elegir { padding: 4rem 0; }
  .productos-hero { padding: 3rem 0 2rem; }
  .productos { padding: 1rem 0 4rem; }
  .producto-feature { padding: 2rem 1.5rem; }
  .form-hero { padding: 3rem 0 2rem; }
  .form-seccion { padding: 0 0 4rem; }
  .intake-doc { padding: 1.75rem 1.25rem; }
  .form-nav .btn { flex: 1 1 auto; }
}